Twenty years of design experience have included roles of senior designer, in-house designer within blue chip corporate environments, brand strategist, corporate style guide specialist, all form of digital, pre-press and exhibition design, and experience working with a wide range of freelance clients both through creative talent agencies, and via my freelance studio Sara Webb Design.
Working on an expansive range of projects has enabled me to develop a solid network of suppliers and a bevy of ideas and solutions to bring to each new brief. I offer my clients innovative and competitive design solutions for both print and web, and a stress-free project management solution from concept through to production.
I have a strong work ethos in which I strive to maintain an upbeat, professional and efficient approach in working together with both clients and suppliers. I believe communication is absolutely essential to great design solutions and in progressing successful business endeavors.
RECENT EMPLOYMENT HISTORY (request copy of full resume)
Conferenz | Senior Designer – Current
Design projects include brand identity and event development for large scale events: conferences and expos (promotional pieces, web design and on-the-day exhibition design). Most notably the 2017 Office & PA Show, 2017 evWorld, 2017 Build Summit (colocated with Designex), NZ Marketing Summit, CIO Summit and more. Recurring annual events often require a ‘refresh’ to entice returning audiences, larger events undergo rebranding from year to year.
2017 has seen a company restructure, and the introduction of parent brand The Excellerant Group. Under this headline the subsidiary companies Conferenz Limited and Brightstar Training were rebranded. Fairmax is in early stages of development, hitting the market with B2C expos eg Office & PA Show and evworld.
In addition to core conceptual design and art direction of new flagship events and website redesign, everyday studio workflow and management of a second designer sits within my role at Conferenz.
Sara Webb Design | Freelance Design spanning across my career
Recent clients include: State Government of Victoria, Department of Human Services, City of Darebin, Community Health Centres and Regional Hospitals (Dianella Community Health, Echuca Regional Health), and a variety of small businesses, restaurants and retail outlets.
Yamaha Music Australia | Senior Designer
As the senior designer for Yamaha Music Australia [YMA], my role was responsible for all aspects of corporate and retail design. This included development new product branding (logos, packaging and promotions), press and website advertising, retail promotions, point of sale and in-store fit-outs, nationwide marketing catalogues, trade show and exhibition design, billboards plus a variety of outdoor advertising, corporate reports, and more.
This role was hands-on from initial concept through to print production, and included sourcing suppliers, coordinating press-checks and managing distribution. The position reported directly to executive management and involved not only creative direction for the parent YMA brand and its’ number of sub-brands (i.e. Yamaha Pianos, Drums, Paiste, Vox, Commercial Audio, Yamaha Music Education Centre and more), but also a number of administrational duties including: the monitoring and improvement of studio procedures, corporate level reporting, project allocation, presentations and training, and the management and career development of a second designer.
The Australian Psychological Society | Graphic Designer
Contract role under the Australian Psychological Society [APS]. My portfolio at the APS evolved during this term. Primary recent design function to develop conference and event branding, and the implementation of this branding and thematic styling across all promotional material for print and web. Earlier design function to assist with implementation of corporate rebranding, development of new core identity across multiple categories; in addition, conceptual brand design and implementation for a range of new initiatives.
Artisan Creative Recruitment | Conceptual Designer
Freelance contract role under Artisan Creative Recruitment Agency. Assortment of conceptual and design roles ranging from short to long-term assignments. Conceptual Design (logos, corporate branding), Graphic Design (promotional posters, brochures, signage, exhibition design, corporate and annual reports).
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QUALIFICATIONS (request copy of full resume)
I hold a Bachelor Degree in Graphic Design and have completed a number of Diplomas and Certificates to broaden my design scope and enhance my skill set. I regularly attend international design seminars, relishing these opportunities to speak with other designers and to develop a global perspective on the industry.
Formal training highlights include:
- Certificate in DPS: Design for iPad and Devices [City Desktop, Melbourne]
- Certificate in Web Design [Swinburne University, Melbourne]
- Bachelor of Graphic Design [Auckland University of Technology, Auckland]
- Awarded scholarship by multimedia design company [Brave New World, Auckland]
- 1997 International Baccalaureate Diploma [Highest score in New Zealand, in the top 1% of all international results that year]