With over twenty years in the design industry, my previous roles have included senior designer, in-house design manager within blue-chip corporate environments, brand strategist, and corporate style guide specialist – with an emphasis on complex brand architecture and a lateral approach to all creative projects.
I have extensive experience across multiple platforms (pre-press, digital, web interface, and spatial design/exhibitions). In-house projects have always required close collaboration with strategic level management, and have demanded discipline in adhering to branding and marketing directives.
Working on a wide range of projects and across a diverse folio of clients, I pride myself on maintaining flexibility, with the ability to adapt across media, creating innovative and competitive design solutions on time and within brief. A large part of my career has involved mentoring younger designers, providing art direction and studio management.
I have a strong work ethos in which I strive to maintain an upbeat, professional and efficient manner in working together with both clients and suppliers. I believe clear and open communication is absolutely essential to aiding successful business relationships, with a positive momentum.
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Conferenz Limited | Senior Designer (Current role)
Senior in-house design position for a leading New Zealand conference and events company. Brand identity and event design for conferences and expos (promotional pieces such as brochures and direct mail pieces, web design and exhibition design). New events in the marketplace require a full suite of new branding, which is then refreshed/updated in subsequent years. Large-scale events include a wide folio of design, including independent website design through to customised on-the-day exhibition signage, delegate props and spatial media solutions. Most notable events: Office & PA Show, evWorld NZ, Build Summit (co-located with Designex), NZ Marketing Summit, CIO Summit and more.
In 2017 Conferenz was restructured alongside sister companies, Brightstar Training and Fairmax – repositioned under new parent brand The Excellerant Group. Due to the change in corporate structure, a new identity was required for this parent brand and a suite rebrand for the group of independent companies. This rebranding project included a comprehensive corporate style guide, suite of logos and corporate collateral, MS templates for office use and branded promotional collateral. Two new websites were created, for Conferenz and Brightstar Training. An external digital marketing company was employed to develop a site map and suggest wireframes for these two websites. My role was to design the front interface within these frames, and provide full art direction and team management to execute the projects.
In addition to core conceptual design work and art direction of new flagship events and websites, this role includes every day studio workflow plus management and mentorship of a second designer.
Sara Webb Design | Principal Designer, Owner (Ongoing)
Throughout my career I have freelanced for a wide range of clients via my own in-house studio. This work has been diverse and afforded me the opportunity to network and expand my folio outside of full-time contract roles. Recent clients include: State Government of Victoria, Department of Human Services, City of Darebin, Community Health Centres and Regional Hospitals (Dianella Community Health, Echuca Regional Health), and a variety of small businesses, restaurants and retail outlets.
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I hold a Bachelor Degree in Graphic Design and have completed a number of Diplomas and Certificates to broaden my design scope and enhance my skill set. I regularly attend international design seminars, relishing these opportunities to speak with other designers and to develop a global perspective on the industry. My current area of focus is into UX where I am training to expand my skillset in this arena.
Formal training highlights include:
- Certificate in DPS: Design for iPad and Devices [City Desktop, Melbourne]
- Certificate in Web Design [Swinburne University, Melbourne]
- Bachelor of Graphic Design [Auckland University of Technology, Auckland]
- Awarded scholarship by multimedia design company [Brave New World, Auckland]
- 1997 International Baccalaureate Diploma [Highest score in New Zealand, in the top 1% of all international results that year]