Corporate rebrand, business and promotional collateral

Conferenz Limited //

Logo redesign, corporate collateral including business cards, letterhead & office stationery items, notepads, corporate folders. Exhibition signage, pull up banners and presentation boards. Brand new website design – art direction and preparation of graphics for web developer to turn wire-frames into a functioning cms website. Complete promotional campaign overhaul, sourcing fresh stock image library to compliment the marketing adjustment. Rebrand brief focused on sum of parts to make a whole (externally across sectors, internally across teams) the idea of synergy, networking, success, reaching/exploring new heights ‘summits’. View the Conferenz website here.

A corporate style guide was created with clear guidelines on use of logo, brand and corporate colours. This rebrand was part of a company-wide overhaul and restructure. A new entity – The Excellerant Group – was formed, under which the Conferenz brand now operates, in line with Brightstar Training and Fairmax. All logos required complete independence, while relating to each other as a member of the parent company, The Excellerant Group (illustrated below).

Comparing old brand with new //

Conferenz is part of the Excellerant Group of companies // All four logos shown below were developed as part of an overarching parent brief; corporate style guides were prepared for each brand, in addition to a full suite of corporate material.

Categories: Folio

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