Corporate rebrand, business and promotional collateral

Brightstar Training //

Logo redesign, corporate collateral including business cards, letterhead & office stationery items, notepads, corporate folders. Exhibition signage, pull up banners and presentation boards. Brand new website design – art direction and preparation of graphics for web developer to turn wire-frames into a functioning cms website. Complete promotional campaign overhaul, sourcing fresh stock image library to compliment the marketing adjustment. This brand was in need of a complete overhaul as indicated by market research survey results. Primary focus for the new look was corporate, respected training body, trusted name in the education industry complete with award qualifications, certificates etc. View the Brightstar website here.

The Bright*Star name changed to Brightstar. A corporate style guide was created with clear guidelines on use of logo, brand and corporate colours. This rebrand was part of a company-wide overhaul and restructure. A new entity – The Excellerant Group – was formed, under which the Conferenz brand now operates, in line with Brightstar Training and Fairmax. All logos required complete independence, while relating to each other as a member of the parent company, The Excellerant Group (illustrated below).






Comparing old brand with new //

Brightstar Training is part of the Excellerant Group of companies // All four logos shown below were developed as part of an overarching parent brief; corporate style guides were prepared for each brand, in addition to a full suite of corporate material.

Categories: Folio

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