Packaging

Yamaha Music Australia: Audio Visual //

Designs across a range of product suites; working together with printer/packaging specialists from initial measurements, overseeing prototypes and testing, through to colour press checks at final production stage.

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Designs for this suite of home theatre packages needed to address the brief of reaching the mainstream buyer via home ware retail giant, Harvey Norman. This was a new market for the audio visual specialist who previously directed product through specialist stores. Following on from retailer feedback received in relation to YMA speakers (that had pioneered including a ‘human element’ into the product branding), I suggested concepts that highlighted a young family, using their home theatre in a range of ways (watching TV/movie – main panel, listening to music/gaming – side panels) and a bright palette of fun colours. A guitar pick was incorporated in the home theatre logo to subtly link the broader Yamaha connection to music.

The finished designs incorporated a photo shoot, whereby residence location, models and photographer were sourced and coordinated. Art direction on set, follow-up photoshop work in preparing the files for inclusion in the designs.

End result was an overwhelming success: these boxes looked fantastic en masse in-store and walked out the door. A tremendous entry into a new market for the Yamaha Audio Visual brand.

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