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Conference branding, associate promotional campaign and exhibition design

The Australian Psychological Society Limited: Conference Portfolio // A large part of my design portfolio at the APS was to brand all conferences, and implement this conference identity across a wide range of items from website design through to long documents (handbooks, advertising and sponsorship prospectus) press advertisements, eblast artwork, mobile device ‘app’ artwork, postcards,…

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Corporate reports

State Government of Victoria: Department of Human Services // Flagship report projects have included: concept development submissions for approval, liaising with photographer, image processing, material collation, overall layout, complete art direction and design of finished documents, final press checks at production stage, liaising with various groups including work group committee, DHS representative, external copywriter, printer.…

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Corporate identity, style guide, corporate collateral and exhibition design

The Australian Psychological Society Limited: New initiative // Whilst employed at the APS I was assigned the task of branding a new initiative for the organisation, named the Psychologically Healthy Workplace Program. Design involved developing concepts for a new logo, through to complete brand development across a promotional suite of products (pull-up banners, brochures, decals,…

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Corporate rebrand, including style guide and corporate collateral suite

Dianella Community Health // Ongoing client Corporate style guide and rebranding package tailored to meet client’s specific needs. Included logo redesign, business collateral (stationery, presentation documents), Microsoft (Word and Powerpoint) templates, press advertisement templates, background desktop artwork, promotional and event stationery (posters, brochures, ticketing) and more. I have been very pleased with the price, results…

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Expo branding and associated event promotions

Peninsula Family Health Expo // Expo branding included logo design, set of branded icons, business card, digital stationery elements, promotional posters, event booklets and large format banners. Sara created the logo and branding for a major event that I organised in 2011, it was my first of this kind and her insight and professionalism was…

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Catalogue campaigns, point of sale, and promotional press artwork

Yamaha Music Australia: Various divisions // Design work included conceptual design development, implementation of chosen design, art direction of a second designer and freelancer during busy times, liaising with print supplier and mail house distributor, coordination of dealer overprints, press checks during final production, design of associated in-store point of sale. Following the success of…

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Large format slat wall installations and pull-up banners

Yamaha Music Australia: Professional Audio // Designs sensitive to establishing parent brand consistency whilst allowing individuality across multiple and varied product groups. Space was limited in-store, so retail point of sale needed to be kept to a minimum. Yamaha rolled-out an extensive slat wall campaign that was distributed nationwide. A selection of 12 product groups…